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How I Swapped Criminal Psychology for Creative Strategy (…and never looked back)
If you had asked me a few years ago what I’d be doing now, I probably would’ve told you something about profiling behavior or working in a forensic lab. I was deep in my studies, with an associate’s degree in psychology already under my belt and just a few steps away from completing my bachelor’s in criminal psychology.
But somewhere along the way, I realized something: while I loved learning about human behavior, I didn’t see myself doing that kind of work long term.
So, I took a pause. I focused on my job at the time—and that’s when everything started to click.
I found myself drawn to the marketing side of things: the social media strategy, the branding, the creative campaigns that got people talking. I started asking questions, learning everything I could, and slowly, I became the go-to person for anything involving marketing or design.
That’s when I made the switch. I changed my major, dove headfirst into the world of marketing, and began building the brand presence of every business I worked for—because when I believe in something, I want the world to see it.
Now, I help others do the same. Whether you’re a small business owner, a passionate entrepreneur, or someone with a dream and no idea where to start—I’m here to bring your brand to life with strategy, style, and a whole lot of heart.
But somewhere along the way, I realized something: while I loved learning about human behavior, I didn’t see myself doing that kind of work long term.
So, I took a pause. I focused on my job at the time—and that’s when everything started to click.
I found myself drawn to the marketing side of things: the social media strategy, the branding, the creative campaigns that got people talking. I started asking questions, learning everything I could, and slowly, I became the go-to person for anything involving marketing or design.
That’s when I made the switch. I changed my major, dove headfirst into the world of marketing, and began building the brand presence of every business I worked for—because when I believe in something, I want the world to see it.
Now, I help others do the same. Whether you’re a small business owner, a passionate entrepreneur, or someone with a dream and no idea where to start—I’m here to bring your brand to life with strategy, style, and a whole lot of heart.
